Danielle Peacock

Danielle Peacock is the executive director of LinkB5, the data system for Virginia’s unified measurement and improvement system, Virginia Quality Birth to Five (VQB5). LinkB5 collects information about early childhood care and education to broaden and deepen understanding of Virginia’s unique needs and resources. It was created through a partnership between the University of Virginia’s Center for Advanced Study of Teaching and Learning (CASTL), the Virginia Department of Education and the Virginia Early Childhood Foundation.

Prior to LinkB5, Peacock spent two years as the director of program management for ECE Virginia. In this role, she supported the school’s broad portfolio of early childhood initiatives and projects to increase cross-project coordination, create opportunities for collaborative scholarship, set up and refined project management processes, implemented software-based solutions, and supported projects to sustainably scale.

Prior to joining ECE Virginia, Peacock spent six and a half years with the Nudge4 Solutions Lab in the Center for Education Policy and Workforce Competitiveness (EPW), most recently serving as the managing director from 2017 through 2022. Peacock has extensive experience managing large and multi-organization projects. Prior to working at UVA, she spent four and a half years as a project manager at GreenBlue, a non-profit that brings together businesses, educational institutions, and government agencies to improve product sustainability and the accuracy of environmental marketing claims through consulting reports, industry white papers, training courses, and product design tools.

Certificate in Management, Executive Education at the UVA Darden School of Business, 2019
Project Management Professional (PMP) Certification, Project Management Institute, 2016
M.P.A., University of North Carolina, 2011
B.A., North Carolina State University, 2008