Ben Castleman has texting research cited in new article on college admissions.
How Text Messaging Tap And Encourage Students To Apply for College
Another research suggests that college enrollment increased by 3.1 percent overall through information dissiminated through text messages and an 8.6 percent increase among low income students. Ben Castleman, a professor at the University of Virginia who co-authored the study, said that when the school counselors reached out to the students through text and Facebook messages, the results were more promising, according to the Huffington Post.
Castleman explained that the difference is that when a student receives a text message, the phone will chirp and vibrate and at first glancethe text will stand on its own without showing a lot of content or information unlike when it is sent through an Email or a Facebook feed.