Prof. Castleman's Texting Research Helps Boost College Enrollment
11/14/2016
Summer Search
Curry Professor Ben Castleman's research on texting gives insight into best ways to communicate with students during their college search.
Texting for Success
At Summer Search, we’re committed to providing students the best experience in their journey toward college success. A big part of that commitment means meeting students where they are. Well, one place they are, is on their phones, texting.
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Research confirms the benefits of texting. In a 2013 study, University of Virginia Professor Ben Castleman and University of Pittsburgh Professor Lindsay Page sent personalized text messages to remind students of college matriculation tasks. They found that texts substantially increased college enrollment among students who had less access to quality counseling.